Saturday, November 4, 2006

An advertisement for Dove beauty products has been viewed by well over three million people, without ever being on television. A copywriter from Ogilvy Toronto, the advertising agency that created a spot named “evolution”, uploaded the advertisement to video sharing website YouTube.

While the official upload of the ad itself has been viewed 1,119,262 times, there are dozens of copies of the ad on YouTube, adding to a minimum of 3,059,546 views. The official copy of the video is the website’s 12th most viewed this month, 53rd of all time.

Unofficial uploads have each received high levels of viewership, with 449595, 445322, 207906, 201670, 195265, 116501, and 102634 plays.

The agency did not originally intend to upload the video to YouTube, only display it on the company’s homepage. Staff member Tim Piper uploaded it to his account on October 6, about a week before it first got media coverage on Good Morning America.

The ad begins with a woman walking into a photo shoot. From there, she is primped and plucked by hair and makeup artists, then tweaked on a Photoshop-like program. The photo-manipulation is then posted on a billboard for the fictional “Easel Foundation Makeup” brand. Two young, teenage girls walk past, glancing at the board. “No wonder our perception of beauty is distorted” ends the ad in text, “Every girl deserves to feel beautiful just the way she is.”

The creative team for the ad included Tim Piper, Mike Kirkland, Janet Kestin, Nancy Vonk, directors T Piper (treatment and post production) and Yael Staav (live action) from Reginald Pike, Soho post production, Rogue editing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.

The official French copy of the ad has only received 132 views, although it was only uploaded on November 2, 2006.

Saturday, April 28, 2012

A Florida man was arrested after he allegedly left multiple phone messages with a local animal shelter in Brooksville, threatening to blow them up. Peter Dalessandro, 52, surrendered himself to authorities around 11:00 p.m. (local time) on Wednesday.

Dalessandro has been charged with multiple counts of threatening to place or discharge an explosive device and multiple counts of assault. Dalessandro allegedly made six calls after a puppy the shelter had taken in was euthanized quickly. He called the shelter several times on April 20 and threatened to kill anyone who was there and stated that a bomb was on the property. A search of the property, however, revealed no bomb.

Allegedly, Dalessandro was angered about a recent incident involving euthanizing of an eight-month-old puppy at the shelter within fifteen minutes after the dog’s arrival. According to reports, it is the animal shelter’s policy to euthanize animals as soon as possible if there is no room to house them. However, The Miami Herald reports a shelter volunteer’s claim that there were at least ten kennels open at the time the dog was taken in. An investigation has been opened into the incident and is ongoing. Several employees of the shelter have been relieved of their duties until it has completed.

The director of the shelter called the euthanizing a mistake. Further reports reveal that Dalessandro allegedly called the shelter staff “scumbags” and told them, “I don’t know how you can make an error like that. I’m going to place a bomb and kill everybody.”

Dalessandro has reportedly made threats of a similar nature not related to this case. According to police, Dalessandro has a history of harshly reacting to news of animals dying or which have suffered abuse and has a rap sheet dating back to 2001. Some of the accusations against him include calling individuals who have been accused of killing animals and calling an attorney defending an individual accused of killing a dog.